Global guidelines for identifying credible sources of health information on social media
Online health information is widely shared and viewed, influencing everyday health decisions. Social media companies need to improve access to credible scientific health information to protect their users.
The World Health Organization (WHO) Digital Channels team recently collaborated with the National Academy of Medicine (NAM) and the British Medical Journal (BMJ). Fifteen global health experts participated in the meeting. The discussion revealed that the principles and attributes could help content creators create high-quality health content. Participants agreed that people need media literacy training to assess the credibility of online health sources. Consider media literacy programs to help achieve this goal.
Additionally, social media platforms should offer content moderation in as many markets and languages as possible to combat misinformation. Participants agreed that it might be useful to have recommendations that apply to various social media platforms due to multiple content formats and policies.
Finally, social media companies should commit to removing misinformation from their platforms and actively encouraging users to share their progress. Transparency and accountability are required when it comes to health and safety.