11 essential aspects to consider for successful online video development
Online videos are one of the most effective marketing materials a business has. However, creating an online video to attract people takes a bit more skill than just recording something and branding it.
A business should consider doing a short video advertisement such as making a mini-movie. Just like a professional production, it needs to get a message across and know who its target audience is. A aimless video production will only create something unforgettable, the exact opposite of what a successful video should be. To help, we consulted 11 members of Young Entrepreneurs Council on what they consider to be the most vital aspects of a successful online video creation.
1. The message
The message of your video is the most crucial. Ask yourself a few questions before you start recording. Who is the video for? Does the listener feel they can relate to the message? What problem are you solving? What’s your call to action? Keep the video simple so the listener leaves with a clear understanding of your message and a way forward. Instead of highlighting your business deliverables (services and products), focus on the transformation listeners will experience as a result of your products or services. – Diego Orjuela, Cables and sensors
The value of production has been proven not to be critical to the success of your content. It can be filmed on your iPhone and people will always watch it. Likewise, it can be shot in a high-end studio and edited by a team of professionals, but no one will find it interesting. The same can be said about things like the length of the video (there is an audience for a 40 second play and a one hour interview). My advice is not to overthink it and pretend to be someone else because that won’t get you far. Find your own voice and make sure you add value to the audience. – Solomon Thimothy, OneIMS
3. True knowledge
As someone who has done a lot of video marketing in the past (on YouTube, Instagram, and Facebook Live), I would make sure I had enough real knowledge about the topic that I would be talking about in the video. The same goes for anyone else who is considering using video marketing. There is nothing worse than watching a video of someone trying to show that they have knowledge in an area, but it really is hype. – Kristin kimberly marquet, Marquet Media, LLC
4. Video length
With so much content available online, people don’t really pay attention. The videos are very entertaining. They often create more engagement than written content and pictures. However, with smartphones and user-created content available everywhere, businesses are struggling to grab attention. One of the most crucial aspects of a successful and engaging video is its length. For businesses promoting a product or service, keeping your video as short as possible is essential. If you create a video for an ad, keep it between 30 seconds and 1.5 minutes. Always keep your video content concise and useful. – Syed balkhi, WPBeginner
5. Audio quality
In a world where everyone has a better camera in their pocket than the professional cameras that existed just 10 years ago, there are few ways to produce high-quality professional videos. One of the areas most overlooked by novices is establishing high quality sound. If possible, use an extension microphone. A low-cost shotgun microphone is ideal for picking up sound from around the room while reducing background noise on the sides. Clip-on lavatory mics can be purchased for smartphones starting at $ 10. Recording audio on a second device and combining it with video later in post-production / editing is also fairly straightforward and mimics the process used in the movie. – Joe beccalori, Interact Marketing
6. Eye-catching titles
To generate organic views for your video, create a catchy title that quickly sums up the value audiences can get from viewing. Avoid click traps because you will end up with a shorter display time when the wrong audience clicks on it. Instead, create titles that describe the content of the video to attract more qualified customers. This way, your video views are more likely to move prospects further down the sales funnel and decision-making process. – Firas Kittaneh, Zoma mattress
You really have to be able to sit down and try to gauge the sentiment of the video. Often times, this requires you to take a step back and take a good break from the video before you watch it again. This way you are not married to what has already been created and therefore committed. Don’t be afraid to abandon a project that smells of trash and return to the drawing board. Take your time to get it right and never forget to step back and imagine how your audience will feel. – Nicole munoz, Nicole Munoz Consulting, Inc.
8. CTA placement
Not everyone will watch your video until the end, which is why it’s important that you don’t leave your call to action (CTA) until the end of your video. Add a call to action in the middle of your online video–users will be most interested in your video during this time, and they will be more likely to take action. – Thomas griffin, OptinMonster
9. Eye-catching visuals
If you want your audience to watch your videos, you need to get their attention. You can do this by using eye-catching visuals. For example, use an eye-catching color at the start of your video so that it stands out among users in their feeds. For product videos, instead of showing a static photo of your product, consider using a 360 degree view to make your video stand out. – David Henzel, LTVPlus
Most video sharing platforms start videos silently. There may be talking head or cool animation, but no sound. This lets the user use their imagination, choose to turn on the sound–which may not be possible depending on where they are or continue to scroll. Adding captions helps improve engagement, provides better accessibility for deaf or hard of hearing viewers, and compensates for the surroundings, such as an open office or noisy public space. While there are plenty of video editing tools that can help you out, YouTube does offer a free option (be sure to replay!) When uploading videos that will likely be helpful. – Jon clark, Moving Traffic Media, LLC
11. Mobile optimization
If you don’t reach out to mobile users, you are neglecting a large chunk of your audience. With video marketing as popular as it is, if you don’t create content that is optimized for the mobile experience, it is doing your business a disservice. Pick a mobile-friendly thumbnail, keep it concise, and make sure it loads quickly. – Stephanie wells, Formidable shapes